Category Archives: excellence

Settling for Less than We Want

Posted on February 23, 2012 by David DeFord

The Grocery Bag Analogy Have you noticed how a plastic grocery bag flies by the side of the road? The wind from passing cars tosses it into the air according to the direction the car is traveling. The bag has … Continue reading →

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The Notre Dame Center Who Could

Posted on February 17, 2012 by David DeFord

David Casstevens of the Dallas Morning News tells a story about Frank Szymanski, a Notre Dame center in the 1940s, who had been called as a witness in a civil suit in South Bend. “Are you on the Notre Dame … Continue reading →

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Dream Big and Dare to Fail

Posted on February 15, 2012 by David DeFord

Let me introduce a man who lived by the motto, “dream big and dare to fail.” Norman Vaughan recently died a few days after his 100th birthday. Vaughan served as dog handler and driver in Admiral Richard Byrd’s expedition to … Continue reading →

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What Customers Remember

Posted on October 4, 2011 by David DeFord

No one remembers good customer service. They do remember bad service; they especially remember excellent service. It usually just takes a little thought and a few small actions to turn the good into the excellent.  

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